Principle 01
Right to Intelligence
To protect intellectual capabilities from being displaced by intelligent innovative systems.
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Principle 02
Purpose Driven
To augment peoples current capabilities and to innovate to solve unexplored and unaddressed problems thereby ensuring innovations add value.
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Principle 03
Disruption Prevention
To minimise social disruption by taking measures to create seamless and sustainable innovations for existing ecosystems.
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Principle 04
Risk Evaluated
To reassure innovations are designed for safe, ethical, and inclusive adoption, and the risk are managed by the designer and the user equally.
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Principle 05
Accountable Redesign
To allow every innovation a fair opportunity to be people-centric, sustainable and accountable by design. Also, allowing existing innovations to embed accountability in their design thinking process and reverse the existing damage.
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